Water, water…

Uni project. The brief was simply to raise the awareness of water’s value. With a typical household in mind the proposal was designed to work as a long-term campaign aimed at changing wasteful practices without being invasive.

The solution consists of a series of labels printed on products that are either used with water or related to the daily use of water. By sending this little reminder every day, this proposal aims at breaking the small bad habits which, adding one to another, make a big difference.