Swing Tag Project

Second year university project. The brief consisted in using tag designs to communicate a message of our choice. I used the tag to create a poster against fur trade. One one side of the tag I used the usual elements of tag designs with subtle differences to provide information of the endangered: colour of fur, size of the animal, etc. The one main distinction being the price changed to ‘My life’, referring of course to the animal used to make the product.

On the other side of the tag there is contact information as well as a photo of the endangered animal in question. The chunks of meat from which the tags hang represent the skinned animal.